Laura Swanson's Articles on Martech Zone

Total articles: 1

Laura Swanson

Laura Swanson is a senior consultant at FitForCommerce, with over 20 years of leadership in multi-channel retailing, spanning many areas of expertise – from Buying, Planning & Allocation, Staffing, Marketing Operations, IT/Telecom and Clienteling to Omnichannel Strategy.

Laura SwansonSep 25, 2015

Personalizing the Customer’s Shopping Journey

Tailoring the shopping experience to individual consumers isn’t a new idea. Just think about the feeling you get when you visit a local restaurant and the waitress remembers your name and your usual . It feels good, right? Personalization is…

Martech Zone is a leading publication dedicated to marketing technology, strategies, and innovation. Its mission is to help marketers, technologists, and business leaders stay ahead of the curve by providing practical insights, expert analysis, and hands-on guidance.

Martech Zone covers a wide spectrum of digital strategies and technologies—from analytics, sales support, and automated campaign management to personalized advertising, customer relationship strategies, search visibility enhancements, and content-driven engagement. Its goal is to make complex topics, such as artificial intelligence, accessible and actionable.

Whether readers are exploring the latest trends or implementing advanced strategies, Martech Zone serves as a resource for turning marketing technology into measurable results.

Douglas Karr, Founder of Martech Zone and DK New Media

Martech Zone was founded by Douglas Karr and operates under his company, DK New Media, LLC. Douglas is a fractional chief marketing officer working with software and artificial intelligence companies to build scalable marketing strategies and drive measurable growth. He is an author, speaker, veteran, and very proud grandfather.

Personalizing the Customer’s Shopping Journey

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