- Content Marketing
Brands and Content Marketing: Beware the Hype
Michael Brito, the talented Senior Vice President of Social Business Planning at Edelman Digital (and all around good egg), recently wrote about two brands that are aggressively shifting much of their marketing focus into media centers. I find it encouraging that early corporate adopters are evolving their content marketing strategies into a much more holistic, participatory platform. Concurrent with this…
- Emerging Technology
Box Makes File Sharing Easy
Ever felt constrained when sending large files of information across prospects, clients or business partners? FTP never really caught on as a popular or user-friendly option, and email attachments have their own limitations and bottlenecks. Having shared directories on internal file servers limited access and made more work for IT teams internal. The rise of cloud computing now offers a…
- Emerging Technology
Huddle: Online Collaboration and File Sharing
Rolling out or orchestrating a marketing campaign involves content management and collaboration bottlenecks. I bet you are fed up with making endless changes to VPN or firewall configuration to facilitate increased collaboration! Chances are that you are using either an obsolete intranet or SharePoint. Switching over to the seamless experience that the cloud based Huddle workspace provides would actually make…