Meghan Bazaman's Articles on Martech Zone

Total articles: 1

Meghan Bazaman

Meghan Bazaman is a senior analyst at GetApp, sharing insights about marketing technology and emerging software. She studied Advertising at The University of Texas at Austin and has experience covering tech, media, healthcare and e-commerce since 2011. Before joining GetApp, Meghan managed syndicated marketing research studies and led content marketing initiatives for a leading data, insights and consulting company. She has special expertise in conducting survey research, creating data visualizations, and presenting key insights to stakeholders.

Advertising Technology

Meghan BazamanFeb 4, 2022

Great Data, Great Responsibility: How SMBs Can Improve Transparent Marketing Practices

Customer data is essential for small and midsize businesses (SMBs) to better understand customer needs and how they interact with the brand. In a highly competitive world, businesses can stand out by leveraging data to create more impactful, personalized experiences for their customers. The foundation of an effective customer data strategy is customer trust. And with the growing expectation for…

Great Data, Great Responsibility: How SMBs Can Improve Transparent Marketing Practices

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