Mariia Bocheva's Articles on Martech Zone

Total articles: 1

Mariia Bocheva

Mariia is a Business Development Executive with 6+ years of experience including marketing and product management background. OWOX BI implements end-to-end analytics and automatically updates reports on ad campaigns, cohort analysis, ROPO, CPA, ROI, ROAS, LTV, САС, attribution, and more.

Mariia BochevaJul 18, 2019

Why Team Communication Is More Important Than Your Martech Stack

Simo Ahava’s atypical viewpoint on data quality and communication structures freshened up the whole lounge at the Go Analytics ! conference. OWOX , the MarTech leader in the CIS region, welcomed thousands of experts to this gathering to share their…

Martech Zone is a leading publication dedicated to marketing technology, strategies, and innovation. Its mission is to help marketers, technologists, and business leaders stay ahead of the curve by providing practical insights, expert analysis, and hands-on guidance.

Martech Zone covers a wide spectrum of digital strategies and technologies—from analytics, sales support, and automated campaign management to personalized advertising, customer relationship strategies, search visibility enhancements, and content-driven engagement. Its goal is to make complex topics, such as artificial intelligence, accessible and actionable.

Whether readers are exploring the latest trends or implementing advanced strategies, Martech Zone serves as a resource for turning marketing technology into measurable results.

Douglas Karr, Founder of Martech Zone and DK New Media

Martech Zone was founded by Douglas Karr and operates under his company, DK New Media, LLC. Douglas is a fractional chief marketing officer working with software and artificial intelligence companies to build scalable marketing strategies and drive measurable growth. He is an author, speaker, veteran, and very proud grandfather.

Why Team Communication Is More Important Than Your Martech Stack

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