Molly Clark's Articles on Martech Zone
- Analytics & Testing
How A Creative Team Built an Executive Scorecard To Demonstrate Their Value To The C-Suite
High quality creative content is crucial to digital marketing. It’s the fuel for marketing automation, digital advertising, and social media. Yet, despite the outsized role creative content plays, getting the c-suite interested in the work that goes into it is a challenge. Some leaders see the initial brief, and most see the outcome, but very few know what goes on in-between. There’s…
