Marc Collins's Articles on Martech Zone

Marc Collins

Marc Collins is Chief Sales Officer at Continuum, where he leads enterprise growth by partnering with Fortune 1000 organizations to transform how they manage and execute physical marketing. A pioneer in the outsourced marketing execution space, Marc has helped some of the world’s leading brands reduce complexity, improve performance, and unlock double-digit cost savings across their marketing supply chains. With more than 25 years in the BPO industry, Marc combines deep expertise in enterprise sales, strategic account development, and alliance building with a strong track record of delivering measurable financial outcomes. He is known for his disciplined, objective approach and is trusted by clients to act as a true fiduciary partner—consistently prioritizing their best interests while delivering measurable results. Prior to Continuum, Marc was SVP of Business Development at InnerWorkings, where he contributed to record-breaking growth and profitability during his nine-year tenure. Originally from England, Marc has lived in the United States for over 30 years and resides in Glenview, Illinois, with his wife, Madeline, and their four children.
  • Why Smart Marketers Return to Direct Mail Campaigns

    Why Smart Marketers Return to Direct Mail Campaigns

    In today's crowded digital landscape, a strategic shift is taking place. As online advertising costs soar and effectiveness plateaus, innovative marketers turn to direct mail as a powerful channel that delivers measurable results. This isn't your grandmother's direct mail. It's…