Michael Della Penna's Articles on Martech Zone

Total articles: 2

Michael Della Penna

Michael Della Penna is Chief Strategy Officer at InMarket. Michael has over 25 years of experience working in the data, digital advertising, and marketing industry. Michael has been recognized as one of B-to-B Magazines “100 Most Influential People in Business-to-Business and Interactive Marketing” five times for his ongoing contributions to establishing digital marketing best practices.

Michael Della PennaAug 30, 2022

Rethinking the Who, What, Where and When: How Marketers Can Lead Brands to Success in the Wake of Inflation

Over the past few months, inflation has reached all-time highs. COVID and stimulus savings, which initially relieved the burn during the onset of the inflation, have depleted, forcing consumers to rapidly shift their spending habits amid rising costs. As gas…
Michael Della PennaAug 11, 2020

The Anatomy Of Breaking Through A Pandemic Economy, And The Brands That Did It

COVID-19 has fundamentally changed the world of marketing. Amidst social distancing restrictions, the seasonal norms of consumer behavior were reconstructed instantly. As a result, over two-thirds of brands reported revenue reductions. Yet, even during the disruptions to the norm, the…

Rethinking the Who, What, Where and When: How Marketers Can Lead Brands to Success in the Wake of Inflation

The Anatomy Of Breaking Through A Pandemic Economy, And The Brands That Did It

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