Mike Emerton's Articles on Martech Zone
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Mike Emerton
Michael Emerton, Co-Founder and CEO of BridgeView Marketing, drives the fusion of metrics-based PR and digital marketing to deliver measurable ROI. With deep experience navigating shifts from the dot-com crash to the AI era, he has consistently guided companies through complex transformations. Emerton has elevated the visibility of hundreds of tech innovators, becoming a trusted strategic partner for growing technology companies.
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Mike EmertonJun 9, 2026How BridgeView Marketing Built a PR Reporting Process That Connects Earned Media, Google Analytics, and LLM Visibility
Most PR agencies still deliver reports the same way they did a decade ago: a list of placements, estimated impressions, screenshots, and vague commentary about brand awareness. Stacking press hits on a bar chart and quoting monthly website visitors for…