Mark Emond's Articles on Martech Zone

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Mark Emond

As Demand Spring’s Founder and President, Mark has a tremendous passion for helping marketing leaders transform their Revenue Marketing practices, enabling them to be strategic leaders in their organization. Mark loves to advise and teach clients how to develop advanced, yet pragmatic, Revenue Marketing strategies and enable them with integrated marketing technology platforms to deliver personalized, multi-channel engagement at scale.

Mark EmondSep 28, 2021

The Return on Investment (ROI) of Marketing Automation Platforms

Next year, Marketing Automation turns 30! Yep, you read that right. And while it seems like this now ubiquitous technology is young enough to still have pimples, the reality is that the marketing automation platform (MAP) is now married, has a puppy, and is likely to start a family soon. In Demand Spring’s latest research report, we explored the state of…

Martech Zone is a leading publication dedicated to marketing technology, strategies, and innovation. Its mission is to help marketers, technologists, and business leaders stay ahead of the curve by providing practical insights, expert analysis, and hands-on guidance.

Martech Zone covers a wide spectrum of digital strategies and technologies—from analytics, sales support, and automated campaign management to personalized advertising, customer relationship strategies, search visibility enhancements, and content-driven engagement. Its goal is to make complex topics, such as artificial intelligence, accessible and actionable.

Whether readers are exploring the latest trends or implementing advanced strategies, Martech Zone serves as a resource for turning marketing technology into measurable results.

Douglas Karr, Founder of Martech Zone and DK New Media

Martech Zone was founded by Douglas Karr and operates under his company, DK New Media, LLC. Douglas is a fractional chief marketing officer working with software and artificial intelligence companies to build scalable marketing strategies and drive measurable growth. He is an author, speaker, veteran, and very proud grandfather.

The Return on Investment (ROI) of Marketing Automation Platforms

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