Michael Frederiksen's Articles on Martech Zone

Total articles: 1

Michael Frederiksen

Michael earned degrees in computer and business science, later graduating with top scores from Denmark’s prestigious multimedia program. His specialties include experimenting with digital technologies, creative direction, web and mobile app UI/UX design and is the co-founder of Inspire Visual.

Michael FrederiksenSep 16, 2021

3 Powerful Examples of How to use Mobile App Beacon Technology to Boost Retail Sales

Too few businesses are taking advantage of the untapped possibilities of integrating beacon technology into their apps to increase personalization and the chances of closing a sale ten-fold using proximity marketing vs traditional marketing channels. While the beacon technology revenue…

Martech Zone is a leading publication dedicated to marketing technology, strategies, and innovation. Its mission is to help marketers, technologists, and business leaders stay ahead of the curve by providing practical insights, expert analysis, and hands-on guidance.

Martech Zone covers a wide spectrum of digital strategies and technologies—from analytics, sales support, and automated campaign management to personalized advertising, customer relationship strategies, search visibility enhancements, and content-driven engagement. Its goal is to make complex topics, such as artificial intelligence, accessible and actionable.

Whether readers are exploring the latest trends or implementing advanced strategies, Martech Zone serves as a resource for turning marketing technology into measurable results.

Douglas Karr, Founder of Martech Zone and DK New Media

Martech Zone was founded by Douglas Karr and operates under his company, DK New Media, LLC. Douglas is a fractional chief marketing officer working with software and artificial intelligence companies to build scalable marketing strategies and drive measurable growth. He is an author, speaker, veteran, and very proud grandfather.

3 Powerful Examples of How to use Mobile App Beacon Technology to Boost Retail Sales

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