Mukund Krishna's Articles on Martech Zone

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Mukund Krishna

Mukund realized that Advocacy Marketing, a new term and concept, was echoing in the marketing domain which reflected the idea of creating brand advocates to deliver organic reach of brand content through social media channels. With this thought in mind, Mukund founded SOCXO and incubated the idea of creating a simple yet powerful web platform and a branded mobile product for Enterprises to connect & leverage its army of employees, partners and customers to be brand advocates and micro-influencers on social media.

Mukund KrishnaFeb 20, 2020

Socxo: Boost Your Brand’s Credibility and Trust with Employee Advocacy

Businesses face the challenge of cutting through the noise and reaching their target audiences meaningfully. Traditional marketing efforts are no longer enough to build genuine connections with customers. Instead, people rely on recommendations from those they trust—family, friends, and colleagues. This is where employee advocacy becomes a game-changer. When employees actively share and promote company content on their personal social…

Socxo: Boost Your Brand’s Credibility and Trust with Employee Advocacy

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