Mahtab Masood's Articles on Martech Zone

Total articles: 2
Mahtab Masood

Mahtab Masood

Mahtab Masood is an accomplished Marketing Technology leader with over 14 years of experience in consulting and digital transformation across North America. He has been part of global firms like Deloitte, Accenture, Infosys, and Capgemini, driving large-scale initiatives in customer data platforms, digital marketing, and marketing analytics for Fortune 500 clients in sectors including financial services, retail, and education. Mahtab brings deep expertise in leading CDPs such as Tealium, Adobe Experience Platform, mParticle, and Treasure Data, as well as marketing automation platforms like Adobe Marketo, Adobe Campaign, Salesforce Marketing Cloud, and HubSpot. With a strong blend of technical and functional leadership, he is passionate about harnessing the power of Generative AI and unified customer data to transform customer experience. He is a published thought leader and a trusted advisor on MarTech strategy, architecture, and execution.
  • Customer Data PlatformsRedefining Customer Experience: The Role of AI at the Frontline and the Power of CDPs
    Mahtab MasoodMar 27, 2025

    Redefining Customer Experience: The Role of AI at the Frontline and the Power of CDPs

    Integrating Generative AI (GenAI) into customer-facing roles is revolutionizing the landscape of customer service. From online chatbots and interactive voice response (IVR) systems to fast-food drive-thrus, Gen AI-enabled systems are enhancing how businesses interact with their customers. A notable example is Yum! Brands, the parent company of Taco Bell, Pizza Hut, and KFC, partnering with NVIDIA AI to implement AI-driven…

  • Content MarketingUncommon Use Cases for Customer Data Platforms (CDP)
    Mahtab MasoodJun 26, 2024

    5 Not-So-Common Use Cases For A Customer Data Platform (CDP)

    When it comes to marketing and customer management, organizations are constantly seeking innovative ways to leverage data for strategic advantage. While Customer Data Platforms (CDPs) are often associated with personalized marketing and improved customer experiences, their capabilities extend far beyond these well-known applications. Here are five not-so-common yet highly impactful use cases of a CDP, showcasing how these platforms can…

Back to top button
Post
Filter
Apply Filters
Close
Close

Adblock Detected

Martech Zone is able to provide you this content at no cost because we monetize our site through ad revenue, affiliate links, and sponsorships. We would appreciate if you would remove your ad blocker as you view our site.