Matt Shanahan's Articles on Martech Zone

Total articles: 1

Matt Shanahan

Matt Shanahan is CMO at Azuqua, a company helping businesses automate workflow between SaaS applications, including social, email, marketing automation or CRM systems that are critical to customer success. Matt has nearly 30 years of experience in the technology industry, ranging from Accenture to startups. He is a proven entrepreneur as the VP of product marketing and management for Documentum from startup through initial public offering and most recently as co-founder and SVP of strategy for Scout Analytics.

Matt ShanahanNov 23, 2015

Azuqua: Eliminate Your Silos and Connect Cloud and SaaS Applications

Kate Legett, VP and principal analyst at Forrester in a September 2015 blog post wrote in her post, CRM is Fragmenting. It's A Controversial Topic : Keep customer experience front and center of your company. Make sure that you are supporting…

Martech Zone is a leading publication dedicated to marketing technology, strategies, and innovation. Its mission is to help marketers, technologists, and business leaders stay ahead of the curve by providing practical insights, expert analysis, and hands-on guidance.

Martech Zone covers a wide spectrum of digital strategies and technologies—from analytics, sales support, and automated campaign management to personalized advertising, customer relationship strategies, search visibility enhancements, and content-driven engagement. Its goal is to make complex topics, such as artificial intelligence, accessible and actionable.

Whether readers are exploring the latest trends or implementing advanced strategies, Martech Zone serves as a resource for turning marketing technology into measurable results.

Douglas Karr, Founder of Martech Zone and DK New Media

Martech Zone was founded by Douglas Karr and operates under his company, DK New Media, LLC. Douglas is a fractional chief marketing officer working with software and artificial intelligence companies to build scalable marketing strategies and drive measurable growth. He is an author, speaker, veteran, and very proud grandfather.

Azuqua: Eliminate Your Silos and Connect Cloud and SaaS Applications

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