Matt Whitmer's Articles on Martech Zone

Total articles: 2
Matt Whitmer

Matt Whitmer

Matt Whitmer is the chief revenue officer and senior vice president of marketing at Mosaicx and TeleVox, part of West Technology Group, leading providers of conversational AI and patient relationship management technology. He has over 15 years of senior leadership experience empowering enterprise clients to confidently adopt and implement cloud-based engagement solutions, with a strong focus on digital transformation in customer experience (CX).
  • Using IVAs to Boost CX and Build Customer Loyalty
    Matt WhitmerDec 19, 2024

    How Marketers Can Use IVAs to Boost CX to Build Customer Loyalty in 2025

    Think about the steps you take before making a purchase decision. What insights from other customers do you examine? Maybe you will make it a habit to read customer reviews. Or perhaps you rely on the number of stars or the customer ratings, which is easy to do—after all, for so many online retailers, the customer rating info appears above…

  • AI and IVA Non-Linear Customer Service
    Matt WhitmerApr 16, 2024

    Three Ways AI Can Help Businesses Deliver Non-Linear Customer Service

    Traditionally, most customer journeys have been linear. Customers contact support and go through a step-by-step process with little room for personalized responses. This conventional approach failed to account for individual customer needs, and in an era where customer expectations are far more dynamic, these linear models don’t deliver results. A non-linear approach to customer service places artificial intelligence (AI) at…

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