Nick Casares's Articles on Martech Zone

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Nick Casares

Nick Casares is the Head of Product at PolyientX - the Web3 way to reward customers, communities, and fans. Connect with Nick on LinkedIn and Twitter.

E-commerce and Retail

Nick CasaresNov 18, 2022

PolyientX: Web3 and the Future of the Customer Experience With NFT Rewards and Loyalty Programs

Last year, NFTs took the world by storm as enthusiasts, celebrities, and brands rushed in to capture a wave of interest around these curious digital collectibles. In 2022, NFTs have evolved to become much more than expensive JPGs. As the technology and use cases shift, brands and their marketing teams have a unique opportunity to utilize NFTs for customer engagement,…

Martech Zone is a leading publication dedicated to marketing technology, strategies, and innovation. Its mission is to help marketers, technologists, and business leaders stay ahead of the curve by providing practical insights, expert analysis, and hands-on guidance.

Martech Zone covers a wide spectrum of digital strategies and technologies—from analytics, sales support, and automated campaign management to personalized advertising, customer relationship strategies, search visibility enhancements, and content-driven engagement. Its goal is to make complex topics, such as artificial intelligence, accessible and actionable.

Whether readers are exploring the latest trends or implementing advanced strategies, Martech Zone serves as a resource for turning marketing technology into measurable results.

Douglas Karr, Founder of Martech Zone and DK New Media

Martech Zone was founded by Douglas Karr and operates under his company, DK New Media, LLC. Douglas is a fractional chief marketing officer working with software and artificial intelligence companies to build scalable marketing strategies and drive measurable growth. He is an author, speaker, veteran, and very proud grandfather.

PolyientX: Web3 and the Future of the Customer Experience With NFT Rewards and Loyalty Programs

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