Nick Chasinov

Nick Chasinov is the founder and CEO of Teknicks, a growth marketing agency that unlocks sustainable, defensible, and compounding product growth for SaaS companies.
  • Search MarketingProduct-Led Search Engine Optimization (SEO) Strategies

    Why Product-Led SEO Is So Valuable for Business Growth

    Creative use of search engine optimization (SEO) is necessary for business success. That’s not debatable in 2023. What is up for discussion is the methodology brands use to maximize the results of their SEO efforts fully. For the better part of two decades, marketers have preferred to let keywords guide content, drive traffic, and capture leads from organic search. That…

  • Search MarketingSEO Topics Versus Keywords

    Three Reasons To Think About SEO In Terms of Topics, Not Keywords

    In search engine optimization (SEO), it’s common knowledge that keywords are essential. However, topics can often be even more critical in driving traffic and achieving SEO goals. To understand this better, we must first define both keywords and topics. Keywords are the words that people use when searching for something online. They can be exact matches, broad matches, or phrases that match, and…

  • Analytics & TestingAcquisition Channels for Scalable Growth

    6 Steps to Find the Right Acquisition Channels for Scalable Growth

    Marketing is essential to building brand awareness, driving sales, and fostering a sense of loyalty within a customer base. Even when leveraging self-serve and product-led growth strategies, you must first make people aware of your product before you can convert the average consumer into a loyal customer. That much hasn’t changed. What has changed, however, is the number of acquisition…

Back to top button