I was recently doing some testing of Google Search Engine Results. I searched for the term WordPress. The result for WordPress.org caught my attention. Google listed WordPress with the description Semantic Personal Publishing Platform: Notice the snippet provided by Google. This text is not found in WordPress.org. In fact, the site doesn’t provide a meta description at all! How did Google pick that meaningful text? Believe it or not, it found the description from one of the 4,520,000 pages describing WordPress. I looked at one of the results. That is Co-Occurrence at work! Co-Occurrence is a technology patented by Google.
Ok, that title may be a little misleading. But it did get your attention and got you to click through to the post, didn’t it? That’s called linkbait. We didn’t come up with a hot blog post title like that without assistance… we used Portent’s Content Idea Generator. The clever folks at Portent have revealed how the idea for the generator came to be. It’s a great tool that capitalizes on linkbaiting techniques that are tried and true: Ego hook – people share content when you give them a shout out. Attack hook – by going on the offensive, you
We uncovered another peculiar issue yesterday when reviewing our clients’ organic search engine performance. I exported and reviewed impression and click data from Google Webmasters Tools and noticed that there were no low counts, only zeros and large counts. In fact, if you were to believe Google Webmasters data, the only great terms that were driving traffic were the brand name and highly competitive terms that the client ranked on. There’s a problem, though. Google Analytics keyword data proves the opposite.. that the majority of the search engine traffic is coming from longtail keywords. You have to read the fine
Search Engine Optimization for international websites has always been a complex subject. You will find a lot of tips online but should not implement every tip you hear. Take the time to verify the information you find online. While an expert may have written it, it doesn’t always mean they’re correct. Case in point, Hubspot released a new ebook 50 SEO & Website Tips for the International Marketer. We’re fans of Hubspot and our agency is an authorized Hubspot agency. However, this recent ebook gave a bad tip that could get SEO folks in trouble when optimizing their international sites.