Nikhil Raj's Articles on Martech Zone
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Content Marketing
How Better Blog Posts Make You a Better Lover
Ok, that title may be a little misleading. But it did get your attention and got you to click through to the post, didn’t it? That’s called linkbait. We didn’t come up with a hot blog post title like that without assistance… we used Portent’s Content Idea Generator. The clever folks at Portent have revealed how the idea for the…
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Paid and Organic Search Marketing
Cross-Domain Canonicals are NOT for Internationalization (Use hreflang)
A cross-domain canonical tag is a specific application of the rel="canonical" link element used in SEO, but it extends across different domains. This tag is crucial when managing identical or highly similar content across multiple websites. When to Use a Cross-Domain Canonical Tag: Managing Duplicate Content Across Different Domains: If you have the same content published on multiple websites (different…