Outi Karppanen

Outi Karppanen is the Lead Marketing Industry Strategist at Supermetrics, where she brings over a decade of experience in digital marketing and data strategy. She thrives in collaborative environments, working closely with sales, marketing and product teams to tackle complex marketing challenges. Outi specializes in developing compelling industry narratives, forging strategic partnerships and empowering internal teams with the insights and tools they need to drive impact. Currently at Supermetrics, she works to bridge the gap between messy data realities and actionable narratives. Whether through provocative keynotes, product strategy sparring, or the development of AI-powered tools, she transforms complex market dynamics into legible roadmaps for leadership and product teams alike. She doesn’t just provide numbers; she provides the strategic framework that forces action.