Paul Childs's Articles on Martech Zone

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Paul Childs

Paul Childs is an ad tech veteran with more than 15 years of experience building and growing global mobile advertising businesses in the programmatic space across both the demand and supply side. He has held numerous senior leadership positions at the VP and C levels spanning business development, operations, sales, and marketing. Paul co-founded Adfonic in 2008, which went on to become one of the leading mobile DSPs globally. More recently, Paul was Chief Revenue Office at Smadex, where he helped grow and exit the business to Entravision. Paul is currently VP Business Development at MOLOCO.

E-commerce and Retail

Paul ChildsMar 3, 2022

Back to the Sizzle: How E-Commerce Marketers Can Use Creative To Maximize Returns

Apple’s privacy updates have fundamentally changed how e-commerce marketers do their jobs. In the months since the update was released, only a small percentage of iOS users have opted into ad tracking. According to the latest June update, some 26% of global app users allowed apps to track them on Apple devices. This figure was much lower in the US…

Back to the Sizzle: How E-Commerce Marketers Can Use Creative To Maximize Returns

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