Back to the Sizzle: How E-Commerce Marketers Can Use Creative To Maximize Returns

Apple’s privacy updates have fundamentally changed how e-commerce marketers do their jobs. In the months since the update was released, only a small percentage of iOS users have opted into ad tracking. According to the latest June update, some 26% of global app users allowed apps to track them on Apple devices. This figure was much lower in the US at just 16%. BusinessOfApps Without explicit consent to track user activity across digital spaces, many