Polina Haryacha's Articles on Martech Zone
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Polina Haryacha
Polina Haryacha is a Founder at CloutBoost, a data-driven, acquisition-focused marketing agency that unites brands with like-minded gamers. With over a decade of experience in product marketing, user acquisition, and marketing analytics, Polina is a noted expert featured on TechCrunch, AdExchanger, Adweek, and other industry media. She is also a speaker at top digital marketing conventions, including Digital Summit and PubCon, where she shares her expertise in launching and growing mobile, PC, and console games.
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Advertising TechnologyPolina HaryachaJun 24, 2021
How Non-Gaming Brands Can Benefit From Working With Gaming Influencers
Gaming influencers are becoming hard to ignore, even for non-gaming brands. That might sound strange, so let’s explain why. Many industries suffered due to Covid, but video gaming exploded. Its value is projected to surpass $200 billion in 2023, growth powered by an estimated 2.9 billion gamers worldwide in 2021. Global Games Market Report It’s not only numbers that are exciting…