Peo Persson's Articles on Martech Zone

Total articles: 1

Peo Persson

Peo is a digital marketing strategist with a background in consultancy, entrepreneurship. Prior to co-founding DanAds in 2013, he held a number of senior roles in the media and IT industry with almost a decade’s worth of experience working in ad-tech innovation. Peo was also part of the founding team for Hybris Empire, a digital media and advertising company.

Advertising Technology

Peo PerssonMar 5, 2021

DanAds: Self-Service Advertising Technology For Publishers

Programmatic advertising (the automation of buying and selling online advertising) has been a staple for modern marketers for many years and it’s easy to see why. The ability for media buyers to use software to purchase advertising has revolutionized the digital advertising space, removing the need for traditional manual processes such as requests for proposals, tenders, quotes, and, most notably,…

Martech Zone is a leading publication dedicated to marketing technology, strategies, and innovation. Its mission is to help marketers, technologists, and business leaders stay ahead of the curve by providing practical insights, expert analysis, and hands-on guidance.

Martech Zone covers a wide spectrum of digital strategies and technologies—from analytics, sales support, and automated campaign management to personalized advertising, customer relationship strategies, search visibility enhancements, and content-driven engagement. Its goal is to make complex topics, such as artificial intelligence, accessible and actionable.

Whether readers are exploring the latest trends or implementing advanced strategies, Martech Zone serves as a resource for turning marketing technology into measurable results.

Douglas Karr, Founder of Martech Zone and DK New Media

Martech Zone was founded by Douglas Karr and operates under his company, DK New Media, LLC. Douglas is a fractional chief marketing officer working with software and artificial intelligence companies to build scalable marketing strategies and drive measurable growth. He is an author, speaker, veteran, and very proud grandfather.

DanAds: Self-Service Advertising Technology For Publishers

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