Petri Rahja's Articles on Martech Zone

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Petri Rahja

Petri Rahja is the founder and CEO of Scoopshot, a mobile platform for photo and video crowdsourcing. In addition to professional experience in the IT field, Petri also has business management experience, spanning altogether over 20 years. His previous undertakings include Accenture, BEA Systems Inc., Iobox Oy, CRF Box Oy and Iprbox Oy.

Content Marketing
Petri RahjaMay 28, 2015
How to Harness User-Generated Content Without Being Sued
User-generated images have become a valuable asset for marketers and media brands, providing some of most engaging and cost effective content for campaigns– unless of course it results in multimillion dollar lawsuit. Each year, several brands learn this the hard way. In 2013, a photographer sued BuzzFeed for $3.6 million after discovering the site had used one of his Flickr…

Martech Zone is a leading publication dedicated to marketing technology, strategies, and innovation. Its mission is to help marketers, technologists, and business leaders stay ahead of the curve by providing practical insights, expert analysis, and hands-on guidance.

Martech Zone covers a wide spectrum of digital strategies and technologies—from analytics, sales support, and automated campaign management to personalized advertising, customer relationship strategies, search visibility enhancements, and content-driven engagement. Its goal is to make complex topics, such as artificial intelligence, accessible and actionable.

Whether readers are exploring the latest trends or implementing advanced strategies, Martech Zone serves as a resource for turning marketing technology into measurable results.

Douglas Karr, Founder of Martech Zone and DK New Media

Martech Zone was founded by Douglas Karr and operates under his company, DK New Media, LLC. Douglas is a fractional chief marketing officer working with software and artificial intelligence companies to build scalable marketing strategies and drive measurable growth. He is an author, speaker, veteran, and very proud grandfather.

How to Harness User-Generated Content Without Being Sued

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