Petri Rahja's Articles on Martech Zone

Petri Rahja

Petri Rahja is the founder and CEO of Scoopshot, a mobile platform for photo and video crowdsourcing. In addition to professional experience in the IT field, Petri also has business management experience, spanning altogether over 20 years. His previous undertakings include Accenture, BEA Systems Inc., Iobox Oy, CRF Box Oy and Iprbox Oy.
  • Content Marketingscoopshot ugc rights

    How to Harness User-Generated Content Without Being Sued

    User-generated images have become a valuable asset for marketers and media brands, providing some of most engaging and cost effective content for campaigns– unless of course it results in multimillion dollar lawsuit. Each year, several brands learn this the hard way. In 2013, a photographer sued BuzzFeed for $3.6 million after discovering the site had used one of his Flickr…

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