Why Location Management Is Critical To Building Trust With Regional Customers

If you were hoping for brick-and-mortar business success over a decade ago, you first had to make sure that your location had a conspicuous sign and a listing in the Yellow Pages. Today, basic business information can be found in several places — but the majority of people (97%, in fact) learn about local businesses online more than anywhere else. That’s why it’s important to be strategic with your business location data and create a