Rick Bodey's Articles on Martech Zone
Total articles: 1
Rick Bodey
Rick Bodey is CMO and partner at Ezzey, a digital marketing agency based in Scottsdale, Arizona. Since 2004, Rick has built and exited three startups and guided more than 100 in lean startup methodologies.
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Advertising TechnologyRick BodeyNov 1, 2022
Get SMART: How to Transform Your Digital Marketing Investment Mindset
Adjusting marketing strategies so they best serve your business sometimes requires a fundamental shift in mindset. Because many business owners don’t fully understand existing marketing strategies, they aren’t aware of the value a digital marketing investment can bring to their business. In the past, they’ve seen additional marketing investments as niceties rather than necessities. Now, more business leaders are considering supporting a go-to-market…