Rivers Pearce

River is the Director of Marketing for BoomTown, an online real estate platform based in Charleston, SC. Rivers has over 9 years experience in the online marketing and advertising space, working with numerous Fortune 500 companies across the e-commerce, travel and real estate verticals.
  • Analytics & Testing

    How BoomTown Completed Its Martech Stack With Call Intelligence

    Conversations, and particularly phone calls, continue to be among the most effective methods for connecting with people and turning them into loyal customers. Smartphones have closed the gap between browsing online and making calls — and when it comes to complex, high-value purchases, people want to get on the phone and speak with a human. Today, technology is available to…

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