Rivers Pearce's Articles on Martech Zone

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Rivers Pearce

River is the Director of Marketing for BoomTown, an online real estate platform based in Charleston, SC. Rivers has over 9 years experience in the online marketing and advertising space, working with numerous Fortune 500 companies across the e-commerce, travel and real estate verticals.

Rivers PearceNov 8, 2021

Invoca Call Tracking: Win More Revenue with True Digital-to-Call Attribution

The most pivotal moment in the customer journey is often the least measured: the shift from a digital interaction to a live phone conversation. Marketers can track the click, the session, and the source—but the instant a prospect calls, visibility…

Invoca Call Tracking: Win More Revenue with True Digital-to-Call Attribution

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