Conversations, and particularly phone calls, continue to be among the most effective methods for connecting with people and turning them into loyal customers. Smartphones have closed the gap between browsing online and making calls — and when it comes to complex, high-value purchases, people want to get on the phone and speak with a human. Today, technology is available to add insight into these calls, so marketers can make the same smart, data-driven decisions about calls that they make for digital channels. At BoomTown, we’ve invested heavily in call intelligence technology. We are a sales

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