Renae Scott's Articles on Martech Zone

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Renae Scott

A driven brand strategist, inspiring team builder and fully engaged executive leader with extensive expertise growing sales and profits for major consumer brands during periods of increased competition and economic downturns. Experienced across Restaurant, Fitness, and Packaged Goods. Strong franchise leadership skills.

Sales and Marketing Training

Renae ScottMar 20, 2018

CMO-on-the-Go: How Gig Workers Can Benefit Your Marketing Department

The average tenure of a CMO is just over four years—the shortest in the C-suite. Why? With the pressure to hit revenue goals, burnout is becoming next to inevitable. That’s where gig work comes in. Being a CMO-on-the-Go allows Chief Marketers to set their schedule and take on only what they know they can handle, resulting in higher quality work…

Martech Zone is a leading publication dedicated to marketing technology, strategies, and innovation. Its mission is to help marketers, technologists, and business leaders stay ahead of the curve by providing practical insights, expert analysis, and hands-on guidance.

Martech Zone covers a wide spectrum of digital strategies and technologies—from analytics, sales support, and automated campaign management to personalized advertising, customer relationship strategies, search visibility enhancements, and content-driven engagement. Its goal is to make complex topics, such as artificial intelligence, accessible and actionable.

Whether readers are exploring the latest trends or implementing advanced strategies, Martech Zone serves as a resource for turning marketing technology into measurable results.

Douglas Karr, Founder of Martech Zone and DK New Media

Martech Zone was founded by Douglas Karr and operates under his company, DK New Media, LLC. Douglas is a fractional chief marketing officer working with software and artificial intelligence companies to build scalable marketing strategies and drive measurable growth. He is an author, speaker, veteran, and very proud grandfather.

CMO-on-the-Go: How Gig Workers Can Benefit Your Marketing Department

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