Samuel Kellett's Articles on Martech Zone

Samuel Kellett

I lead the content team at Exponea (an all-in-one marketing software, enabling personalized customer experiences at scale), where I manage the production of e-commerce articles and case studies, as well as the content for webinars and events. My passion is storytelling: I am constantly exploring new and creative ways to explain complex topics. When I’m not at my desk, I enjoy performing with my improv comedy troupe, watching films and tv, and planning my next adventure.
  • E-commerce Omni-channel Communication Strategies

    Workable Strategies for Omni-Channel Communication

    How do you lose a customer? Provide an inconsistent experience, ignore them, send them irrelevant offers? All great ideas. Your customers will switch to other companies to find better customer service, and nowadays people rely on  online reviews as the…

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