Marketing Performance Management

7 Mistakes You’ll Make in Marketing Performance

CMO budgets are decreasing, as marketers struggle with fiscal maturity, according to Gartner. With greater scrutiny over their investment than ever before, CMOs have to understand what is working, what is not, and where to spend their next dollar to continue to optimize their impact on the business. Enter Marketing Performance Management (MPM). What is Marketing Performance Management? MPM is a combination of processes, technologies, and actions used by marketing organizations to plan marketing activities, evaluate results against established goals, and make more impactful decisions. However, today, only 21% of companies have the capability to fully understand Marketing’s contribution to

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