Susan Thomas's Articles on Martech Zone
Total articles: 1
Susan Thomas
Susan Thomas is a B2B tech marketing executive best known for her ability to deliver creative thought leadership strategies to support high-growth companies. Founder of 10Fold, Susan built the agency to become one of the top 10 independently owned PR agencies on the West Coast focused on B2B deep technologies. Susan has won nearly a dozen awards for her leadership and 10Fold has won more than 35 awards of excellence. 10Fold clients include Brocade, Comcast, CA, Nimble Storage, Seagate and Vodafone, as well as 350+ IPO-bound venture-funded startups including AppDynamics. Susan's business has enjoyed support from venture capitalists including Battery Ventures, Foundation Capital, Intel Capital, Norwest Venture Partners, and Sequoia Capital. Under Susan's leadership, 10Fold has established a history of repeat clients, and 65% of current business is with executives that hired 10Fold in a prior role. Helping to create billions in corporate valuations, 10Fold helps strategically set companies apart.
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Sales Enablement
Susan ThomasDec 23, 2024
B2B Tech Marketing in 2025: Budget Growth, Reasonable KPIs, and Strategic AI Investments
B2B marketers in tech are navigating uncertain economic conditions with a mix of resourcefulness and strategic spending. According to the latest research: Marketing budgets are being allocated and evaluated in new ways. In 2024, 65% of marketing executives reported budget increases. Surprisingly, 54% of those who received additional funding did not face stricter KPIs—a notable shift from previous years, where…