Sean Zinsmeister's Articles on Martech Zone

Total articles: 1

Sean Zinsmeister

Sean crafts the positioning, messaging and overall go-to-market strategy for Infer’s trove of next-generation predictive analytic models. Once a satisfied Infer customer himself, Sean joined Infer from Nitro, a San Francisco-based document management software company, where he developed and led an award-winning global marketing team. Sean holds advanced degrees from Suffolk Sawyer School of Business and Northeastern respectively in strategic marketing and project management.

Analytics & Testing

Sean ZinsmeisterSep 15, 2015

Infer Net New Leads: Identify and Send the Best Leads in Salesforce

Businesses are struggling to interpret mountains of data about their customers and what motivates them. It’s nearly impossible to see the forest from the trees when people are focused on their system of record vs. extracting useful insights from all the signals in disparate systems like Salesforce, Marketo and Google Analytics, as well as unstructured sources from the web. Few…

Infer Net New Leads: Identify and Send the Best Leads in Salesforce

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