Taulbee Jackson's Articles on Martech Zone

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Taulbee Jackson

Taulbee Jackson is President / CEO of Raidious Digital Content Services. Raidious is a digital marketing company built to make, manage, monitor, moderate and measure online content and dialog in real time, using a team of strategists, writers, editors, producers, and reporters who operate much like a CNN news team for brands. Find out more at raidious.com.

Content Marketing

Taulbee JacksonJan 11, 2010

Content Science: Turn your Plain Jane links into Killer Contextual Content

What do the Washington Post, BBC News, and New York Times have in common? They're enriching the content presentation for links on their websites, using a tool called Apture. Rather than a simple static text link, Apture links trigger a pop-up window on mouse over that can display a wide variety of contextually related content.

Martech Zone is a leading publication dedicated to marketing technology, strategies, and innovation. Its mission is to help marketers, technologists, and business leaders stay ahead of the curve by providing practical insights, expert analysis, and hands-on guidance.

Martech Zone covers a wide spectrum of digital strategies and technologies—from analytics, sales support, and automated campaign management to personalized advertising, customer relationship strategies, search visibility enhancements, and content-driven engagement. Its goal is to make complex topics, such as artificial intelligence, accessible and actionable.

Whether readers are exploring the latest trends or implementing advanced strategies, Martech Zone serves as a resource for turning marketing technology into measurable results.

Douglas Karr, Founder of Martech Zone and DK New Media

Martech Zone was founded by Douglas Karr and operates under his company, DK New Media, LLC. Douglas is a fractional chief marketing officer working with software and artificial intelligence companies to build scalable marketing strategies and drive measurable growth. He is an author, speaker, veteran, and very proud grandfather.

Content Science: Turn your Plain Jane links into Killer Contextual Content

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