Tim Beyer's Articles on Martech Zone

Total articles: 1

Tim Beyer

Tim Beyer is global COO of technology scale-up Sana Commerce, and currently based in NYC as President and CEO of the Americas region. Tim holds a Bachelor’s degree in International Business Administration and two Master’s degrees in Finance (MSc) and Financial Law (LLM).

Customer Data Platforms

Tim BeyerDec 21, 2021

Why Buyers Are Underwhelmed by B2B E-Commerce Personalization (And How To Fix It)

Customer experience has long been, and continues to be, a top priority for B2B businesses on their journey toward digital transformation. As part of this shift toward digital, B2B organizations face a complex challenge: the need to ensure both consistency and quality across the online and offline purchase experiences. Yet, despite organizations’ best efforts and sizable investments in digital and…

Martech Zone is a leading publication dedicated to marketing technology, strategies, and innovation. Its mission is to help marketers, technologists, and business leaders stay ahead of the curve by providing practical insights, expert analysis, and hands-on guidance.

Martech Zone covers a wide spectrum of digital strategies and technologies—from analytics, sales support, and automated campaign management to personalized advertising, customer relationship strategies, search visibility enhancements, and content-driven engagement. Its goal is to make complex topics, such as artificial intelligence, accessible and actionable.

Whether readers are exploring the latest trends or implementing advanced strategies, Martech Zone serves as a resource for turning marketing technology into measurable results.

Douglas Karr, Founder of Martech Zone and DK New Media

Martech Zone was founded by Douglas Karr and operates under his company, DK New Media, LLC. Douglas is a fractional chief marketing officer working with software and artificial intelligence companies to build scalable marketing strategies and drive measurable growth. He is an author, speaker, veteran, and very proud grandfather.

Why Buyers Are Underwhelmed by B2B E-Commerce Personalization (And How To Fix It)

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