Tom Burgess's Articles on Martech Zone

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Tom Burgess

Tom J. Burgess is the President of SnippMedia, a Financial Media Network connecting brands with banking consumers. He is a seasoned executive in online and wireless interactive advertising and digital media technology. As a serial entrepreneur and innovator, he has been granted multiple patents for his pioneering work in the wireless, mar-tech and loyalty industries. Mr. Burgess is a frequent speaker at global marketing conferences and has been quoted or featured in Forbes, NY Times, Wall Street Journal, Boston Globe, CNBC and many industry publications. He founded Linkable Networks, a payments loyalty company in 2010 and orchestrated a significant asset sale to the global loyalty company Collinson in September 2017. In 2001 Burgess founded Third Screen Media, a wireless advertising company that was purchased by AOL/TW in 2007. Mr. Burgess is an active Board Member and advisor to early-stage ventures, with a focus on corporate development, Board governance and investor relations.

Advertising Technology

Tom BurgessAug 22, 2024

Taking CPG Brands to the Bank: Financial Media Networks and the Reinvention of Cash Back Rewards

As the digital media and ad tech landscape continues to evolve and progress, a new kind of ad network called a Financial Media Network (FMN), built by – ya, you guessed it – financial institutions (FI’s) are emerging as an alternative to Retail Media Networks (RMN). This newfound FMN channel represents untapped marketing opportunities for consumer package goods manufacturing (CPG)…

Taking CPG Brands to the Bank: Financial Media Networks and the Reinvention of Cash Back Rewards

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