Thibaut de Lataillade's Articles on Martech Zone

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Thibaut de Lataillade

Thibaut De Lataillade, GetApp GVP, has more than 25 years of experience in business management, sales, and marketing under his belt. He has a proven track record in cloud, mobility, digital marketing, CRM, marketing, sales, and growth strategies. Thibaut has held managerial and executive positions at large tech companies such as Cegedim and SAP.

Advertising Technology

Thibaut de LatailladeNov 8, 2021

How Startups Can Overcome Common Marketing Technology Challenges

The term “startup” is glamorous in the eyes of many. It evokes images of eager investors chasing million-dollar ideas, stylish office spaces, and limitless growth. But tech professionals know the less glamorous reality behind the startup fantasy: just gaining a foothold in the market is an enormous hill to climb. At GetApp, we help startups and other businesses find the…

Martech Zone is a leading publication dedicated to marketing technology, strategies, and innovation. Its mission is to help marketers, technologists, and business leaders stay ahead of the curve by providing practical insights, expert analysis, and hands-on guidance.

Martech Zone covers a wide spectrum of digital strategies and technologies—from analytics, sales support, and automated campaign management to personalized advertising, customer relationship strategies, search visibility enhancements, and content-driven engagement. Its goal is to make complex topics, such as artificial intelligence, accessible and actionable.

Whether readers are exploring the latest trends or implementing advanced strategies, Martech Zone serves as a resource for turning marketing technology into measurable results.

Douglas Karr, Founder of Martech Zone and DK New Media

Martech Zone was founded by Douglas Karr and operates under his company, DK New Media, LLC. Douglas is a fractional chief marketing officer working with software and artificial intelligence companies to build scalable marketing strategies and drive measurable growth. He is an author, speaker, veteran, and very proud grandfather.

How Startups Can Overcome Common Marketing Technology Challenges

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