Tricia Gellman's Articles on Martech Zone

Total articles: 1
Tricia Gellman

Tricia Gellman

Tricia Gellman is CMO of Drift, the revenue acceleration platform. A 3x CMO (formerly of Checkr and Salesforce Canada), Tricia is the author of the CMO 3.0 monthly newsletter, and host of the CMO Conversations podcast.
  • Sales and Marketing TrainingThe New Marketing Era: Revenue or Else
    Tricia GellmanSep 23, 2020

    The New Marketing Mandate: Revenue, Or Else

    Unemployment fell to 8.4 percent in August as America slowly recovered from the pandemic peak.  However, employees, specifically sales and marketing professionals, are returning to a much different landscape—one that is unlike anything we’ve ever seen.  When I joined Salesforce in 2009, we were just coming off the heels of the Great Recession. Our mentality as marketers was directly influenced by the…

Back to top button
Close

Adblock Detected

We rely on ads and sponsorships to keep Martech Zone free. Please consider disabling your ad blocker—or support us with an affordable, ad-free annual membership ($10 US):

Sign Up For An Annual Membership