Thea C. Myhrvold's Articles on Martech Zone

Thea C. Myhrvold

Thea C. Myrhvold is a globally recognized founder and CEO of GETBee, a B2B knowledge-sharing platform designed to improve consumer shopping experiences and transform the future of work. With a track record of accomplishment in technology and innovation for more than 10 years, she is known for strong leadership and communication skills with an innate ability to build and scale technology startups.
  • Holiday Season Emotional Purchase Behavior

    Why An Emotional Connection Will Be Key In This Holiday Season’s Sales Success

    For well over a year, retailers have been dealing with the pandemic’s impact on sales and it looks like the marketplace is set to face yet another challenging holiday shopping season in 2021. Manufacturing and supply chain disruptions continue to wreak havoc on the ability to keep inventory reliably in stock. Safety protocols continue to inhibit customers from making in-store…

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