Tom Treanor's Articles on Martech Zone

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Tom Treanor

Tom Treanor is the Chief Marketing Officer at Treasure Data, where he drives awareness for the company’s enterprise CDP (customer data platform) solution. Tom earned an MBA from the Wharton School of Business, as well as a Master of Arts in International Studies from the University of Pennsylvania.

Customer Data Platforms

Tom TreanorNov 10, 2020

6 Steps to Get Customer Data Platform (CDP) Buy-in With Your C-Suite

It would be easy to assume that in the current frighteningly uncertain era, CxOs aren’t ready to make major investments in data-driven marketing and company operations. But surprisingly, they’re still interested, and it might be because they were already expecting a recession. Still, the prospect of the rewards of understanding customer intent and behavior was too important to ignore. Some…

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Douglas Karr, Founder of Martech Zone and DK New Media

Martech Zone was founded by Douglas Karr and operates under his company, DK New Media, LLC. Douglas is a fractional chief marketing officer working with software and artificial intelligence companies to build scalable marketing strategies and drive measurable growth. He is an author, speaker, veteran, and very proud grandfather.

6 Steps to Get Customer Data Platform (CDP) Buy-in With Your C-Suite

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