Yael Zlatin's Articles on Martech Zone

Yael Zlatin

Yael is the Director of E-commerce of Adtaxi. She has years of demonstrated success in building successful conversion funnels and is a progressive thought leader and mentor for coaching, leading and motivating internal and virtual teams.
  • E-commerce and RetailHoliday Time

    A Procrastinator’s Guide to Holiday Marketing

    The holiday season is officially here, and it’s shaping up to be one of the biggest on record. With eMarketer predicting retail e-commerce spending to surpass $142 billion this season, there’s plenty of good to go around, even for smaller retailers. The trick to staying competitive is to get smart about preparation. Ideally you will have already begun this process,…

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