Content Marketing
Content marketing is a strategic approach to creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience, ultimately driving profitable customer action. Effective content marketing involves a combination of content creation, management, and promotion across various channels, such as blogs, social media, email, and more. Key subtopics within content marketing include content marketing systems (CMS), content strategy, content creation, content distribution, and content performance measurement. By delivering high-quality content that resonates with your target audience, you can build brand awareness, establish thought leadership, and nurture relationships with potential and existing customers. Explore the articles below to learn more about how content marketing can help you achieve your business goals.
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The Lean Canvas Model: A Tool for Strategic Business Clarity
Whether you're a seasoned business owner, a leadership team navigating corporate waters, or an entrepreneur just starting, the journey from idea to successful execution is fraught with challenges. A common pitfall is the myopic focus on the product or service…
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WordPress: How To Overwrite a Shortcode From a Parent Theme in Your Child Theme or Custom Plugin
Many of our clients have buttons implemented through parent theme shortcodes. One of our partners asked if we could do some event tracking on the buttons since they were great call-to-actions ( CTA ) throughout the sites. The button shortcode…
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WordPress: Stop Updating Years On Your With This Shortcode To Calculate Years Since
One of the best features of WordPress as a content management system ( CMS ) is Shortcodes. The flexibility to program dynamic content using shortcodes can help you deploy robust and incredible sites. Shortcodes are substitution strings you can insert…
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Google Cloud: How to Add A Google Login To Your Corporate WordPress Site
My company utilizes both Google Workspace and WordPress , so I wanted to make it easy for the team to log into the website using Google OAuth . A couple of caveats to this before I get started: Internal Use:…
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How To Query DNS From Terminal or a Command-Line
Understanding how to query DNS is essential, whether you're troubleshooting email delivery issues, configuring network settings, or simply exploring the DNS infrastructure. In this article, we will delve into the various types of DNS records and provide step-by-step instructions on…
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ElevenLabs: Multilingual AI Voice Cloning, Dubbing, and Natural Text To Speech
The ability to engage audiences in their native language is a powerful tool. ElevenLabs is leading this transformation with its groundbreaking Generative Voice AI technology, offering content creators a unique opportunity to clone their voice. Even more impressive, its ability…
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Sparky AI: A Generative AI Platform for Marketing Professionals To Build Targeted, Branded Content is Here!
Generative AI, a subset of artificial intelligence, has emerged as a game-changer in content creation. Leveraging advanced algorithms, generative AI ( GenAI ) can produce human-like content, including blog posts, social media updates, drip email campaigns, and product descriptions. Its…
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Blueprint to Success: Crafting the Ultimate Web Design Process
Designing a website is a complex process that involves several stages, each critical to ensuring the final product meets the desired objectives. A comprehensive web design process typically encompasses the following phases: Strategy, Planning, Design, Development, Launch, and Maintenance. Below…
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Harnessing the Power of Calls to Action: A Guide to Effective Strategy, Design, and GA4 Event Measurement
Today's Call To Action ( CTA ) is more than just a button or link on your content; it's a crucial gateway to deeper customer engagement. While often underestimated, CTAs play a pivotal role in guiding your audience from casual…
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How B2B Marketers Should Step Up Their Brand and Content Marketing Strategies in 2024
As B2B marketers, navigating the ever-evolving buyer journey has become increasingly complex. This changing landscape demands a multidimensional approach where brand strategy and demand generation go hand in hand. The statistics are compelling: 80% of B2B buyers now prefer remote…