Content Marketing
Content marketing is a strategic approach to creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience, ultimately driving profitable customer action. Effective content marketing involves a combination of content creation, management, and promotion across various channels, such as blogs, social media, email, and more. Key subtopics within content marketing include content marketing systems (CMS), content strategy, content creation, content distribution, and content performance measurement. By delivering high-quality content that resonates with your target audience, you can build brand awareness, establish thought leadership, and nurture relationships with potential and existing customers. Explore the articles below to learn more about how content marketing can help you achieve your business goals.
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How To Host WordPress With Amazon Web Services (AWS)
Hosting a WordPress site on Amazon Web Services ( AWS ) offers several advantages for companies looking to establish a solid online presence and leverage modern cloud technologies. Here's an overview of the steps (click to jump to the instructions…
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20+ Ways to Get Your Content Ranking Better than Your Competitor
It surprises me how much effort companies put into writing and promoting their content without looking at competing sites and pages. I don't mean business competitors, I mean organic search competitors. Utilizing a tool like Semrush , a company can…
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How To Build Your Own Site Search with Google’s Programmable Search Engine
Internal search engines on content management systems ( CMS ) are nowhere as robust as Google's engine when it comes to providing great results. Instead of using the internal search on sites that I'm trying to find information on, I…
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Instapage: Your All-In-One PPC and Ad Campaign Landing Page Solution
As a marketer, a core of our efforts is attempting to attribute the sales, marketing, and advertising initiatives we've taken to moving our prospects along the customer journey. Prospective customers rarely follow a clean path through conversion, though, no matter…
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URL2PNG: Implement a Screenshot Thumbnail Service
We've written a detailed article on how you can capture a website screenshot using Chrome developer tools... but what if you need them automated? You might find great value in using a screenshot API service to take automated screenshots of…
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YouTube Marketing in 2023: Why Your Business MUST Incorporate Video Marketing
YouTube has emerged as an indispensable platform that consumers ( B2C ) and business ( B2B ) marketers cannot overlook. With its extensive user base, unparalleled engagement potential, and unique features, YouTube presents a dynamic and influential channel for connecting…
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The Era of Intelligent Marketing: Embracing AI and Hyper-Personalization for Competitive Advantage
In the competitive pharma market, product quality and price are not the only decisive factors for healthcare providers ( HCPs ) and patients. The experiences they have with a company oftentimes carry the same weight. With the rise of technology…
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VideoPeel: Remotely Capture, Manage, and Promote Customer Testimonial Videos for Social Proof
When it comes to ordering products and services online, I'm a huge fan. Not a week goes by that I'm not getting some package delivered, and my recycle bin is often overflowing with shipment boxes. I appreciate that I can…
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Slayer: Utilize AI To Identify The Words You Need to Win
On the average, five times as many people read the headline as read the body copy. When you have written your headline, you have spent eighty cents out of your dollar. David Ogilvy, Ogilvy on Advertising Slayer is an artificial…
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Snagit: The Ultimate Screen Capture And Recording Software (Most Popular, Too!)
Screen capture tools are indispensable for sales, marketing, and business professionals. Here are ways that businesses utilize screen capture images and videos every day: Clear Communication: Visual content speaks volumes. Screen captures allow professionals to illustrate ideas, concepts, and data…