ICYMI

Last week on Martech Zone

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  Inline SVG Downloader: Save Vector Graphics From Any Page

  Icons, logos, and small charts are often drawn as an SVG inside the HTML, not stored as a separate image file. A right-click save misses them, because the drawing is markup in…

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  Sales Prospecting in the Era of AI: A Manager’s Guide

  Sales prospecting is the work a manager organizes before a deal exists. The team decides who is worth a conversation, which motion will start it, and whether the week produced a meeting…

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  7 Best AEO & GEO Agencies for SaaS Firms in 2026

  SaaS buyers no longer start their software search on Google alone. A marketing ops lead comparing email platforms, CDPs, or attribution tools now asks ChatGPT, Perplexity, Gemini, or Claude for a shortlist,…

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  Buffer: Plan, Publish, and Reply on Social Media in One Place

  Social publishing still breaks in the same places. A caption that fits one network runs long on the next. Comments wait in a different app from the one that scheduled the post.…

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  Cal.com: Stop the Scheduling Back-and-Forth

  The inbox is a terrible calendar. A sales call, a patient visit, and a product demo often die the same way. Someone offers a few times, the other person is already booked,…

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  fm: The Local Model Already on Your Mac

  I updated the Mac and expected another list of settings to click through. What I did not expect was a language model already on the machine, with nothing to download and no…

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  Sellfy: Open a Digital Shop Without Building One

  Creators who sell presets, courses, tracks, or templates often spend the first month on the store instead of the work. The trickiest parts are the checkout process, the file that arrives after…

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  Custom ERP vs. Off-the-Shelf: How to Decide Before the Budget Is Spent

  By the end of 2024, only about 39% of the roughly 35,000 companies running SAP's older ECC platform had bought licenses to start moving to S/4HANA, according to Gartner. Mainstream maintenance for…

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  Google AI Overviews Are Taking Your Clicks: How to Find the Queries You’ve Lost

  Organic clicks can fall while rankings hold. Pages that still sit in the top three get fewer visits because a Google AI Overview (AIO) above them answers the question before anyone scrolls.…

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  How to Write a Data Breach Notification Email Customers Actually Read

  Most data breach notification emails fail before anyone reads the second sentence. They arrive from an address customers don't recognize, carry a subject line that sounds like a scam, and ask people…

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  Organic Social Media Reach Is Dead: How to Grow in 2026

  Social feeds are crowded, and most accounts now get only a sliver of attention. Instagram, TikTok, YouTube, and Facebook still surface posts that earn an immediate reaction, which favors accounts that already…

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  Home Page vs Landing Page: Designing for the Bridge or the Destination

  An old adage says every page is a landing page. The adage is true in one narrow sense. A visitor can arrive on any URL without having seen the rest of the…

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  Beyond Google Business Profile: Why Local Businesses Need an AI-Powered Growth Operating System

  Local marketing is evolving from isolated optimization tasks into an interconnected system of visibility, intelligence, automation, and customer acquisition. For years, local search engine optimization (SEO) has been treated as a collection…

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  How to Buy Website Traffic Safely in 2026

  A traffic package can deliver a larger visit count without answering a marketer’s most important question: what did that activity accomplish? Before committing a budget, establish where the visits come from, what…

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  Sociable AI: How To Engage Early on Posts That Take Off

  Marketing teams already know the feed is crowded. The harder shift is that attention now gathers in the comments under a short video while it's still climbing, and a reply posted a…

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  The Account Safety Question Behind LinkedIn Automation

  A LinkedIn automation tool can look similar to ten others on a feature page. The harder question starts after an account is connected: where does the session run, which IP does LinkedIn…

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  Schema: Validate The Structured Data on Your Site or Page

  A visitor can tell that a page is a product, a recipe, or a news story, while a crawler or a model sees only a string of text, a number, and a…

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  Why Dashboards Don’t Solve Business Problems

  Organizations have never had greater access to data. Business Intelligence (BI) platforms, cloud data warehouses, modern ELT pipelines, and self-service analytics have made it possible for decision-makers to monitor virtually every aspect…

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  Social Commerce in 2026: Matching Your Channels to Your Buyers

  Social feeds used to be where you saw people you already knew. A photo, a joke, a status. Shopping sat somewhere else: a store, a catalog, a search result. That split is…

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  Why Branded Vending Machines Belong in the Experiential Marketing Mix

  Marketing teams have become very good at measuring screens. Impressions, clicks and conversions flow into dashboards almost as they happen. The physical world is harder to instrument, which is one reason it…

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  The 8 Best AI Visibility Tools in 2026, Compared on Engines, Price, and Fit

  Ask a few people how they picked their last software tool, and you will hear the same answer more and more often: they asked ChatGPT. Others type the question into Google and…

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  Haversine Formula: The Actual Distance Between Latitude and Longitude

  A store locator, a sales territory, and a near me search all start with the same pair of numbers: a latitude and a longitude. Subtracting those numbers looks like distance. It is…

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  Can AI-Powered Data Rooms Make Due Diligence More Accurate, Not Just Faster?

  An M&A deal can look promising until someone examines the documents. A customer contract contains an unexpected termination clause. Revenue figures don't match across reports. A key agreement refers to an amendment…