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Lefty: Create, Choose, Activate, and Measure Instagram Influencers

Lefty is an Instagram influencer marketing platform that helps brands connect with the most relevant influencers. Led by a former Google search engineer, Lefty’s development team has worked for 2 years to come up with the most exhaustive platform for Instagram influencers. Lefty has opened its software to the public and brands like Shiseido and Uber are already using it.

Lefty builds influencer profiles based on geography, interests, tags, age, and language spoke – among 20 other parameters. Their artificial intelligence (AI)-powered platform turns your creative brief and brand objectives into smart suggestions of relevant influencer profiles. And, most importantly, your campaigns can be accurately measured.

Influencer Campaign Results

Aside from testing the platform, be sure to download Lefty’s fantastic white paper on developing an Influencer Campaign. The white paper details the four essential steps and provides all the details and advice to make your influencer campaign successful, including:

  1. Create – how to create an impactful concept.
  2. Choose – how to find relevant influencers.
  3. Activate – how to create a legal partnership with your influencer.
  4. Measure – how to implement the significant key performance indicators to measure your campaign.

You can download the White Paper here:

View Lefty’s Industry Reports

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Douglas Karr

Douglas Karr is a fractional Chief Marketing Officer specializing in SaaS and AI companies, where he helps scale marketing operations, drive demand generation, and implement AI-powered strategies. He is the founder and publisher of Martech Zone, a leading publication in marketing technology, and a trusted advisor to startups and enterprises alike. With a track record spanning more than $5 billion in MarTech acquisitions and investments, Douglas has led go-to-market strategy, brand positioning, and digital transformation initiatives for companies ranging from early-stage startups to global tech leaders like Dell, GoDaddy, Salesforce, Oracle, and Adobe. A published author of Corporate Blogging for Dummies and contributor to The Better Business Book, Douglas is also a recognized speaker, curriculum developer, and Forbes contributor. A U.S. Navy veteran, he combines strategic leadership with hands-on execution to help organizations achieve measurable growth.

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