Analytics & TestingEmail Marketing & Email Marketing Automation

Mailtrack: Track Your Gmail Opens using this Chrome Plugin

Have you ever wondered whether or not someone opened the email you sent using Gmail? You can use Mailtrack to do just that. Mailtrack is a Chrome plugin that adds a tracking pixel to your outgoing message. When your recipient opens your email, the image is requested and Mailtrack registers the open, indicating that it’s been seen with a checkmark in your Gmail interface.

This is such a simple, effective tool that I wish every email client would incorporate it into their platform. Virtually all emails are sent and seen in HTML format nowadays, so it’s an effective solution. If you’re customer is using Outlook, it often blocks and doesn’t down images by default so you may not register the open even if someone did.

Mailtrack has a simple interface to see what emails have been opened and read.


Gmail should just buy this app from these folks and integrate it into their platform along with an API methodology to use with clients. An email client outside of your Chrome Browser isn’t going to add the tracking pixel.

Douglas Karr

Douglas Karr is the founder of the Martech Zone and a recognized expert on digital transformation. Douglas has helped start several successful MarTech startups, has assisted in the due diligence of over $5 bil in Martech acquisitions and investments, and continues to launch his own platforms and services. He's a co-founder of Highbridge, a digital transformation consulting firm. Douglas is also a published author of a Dummie's guide and a business leadership book.

Related Articles

One Comment

What do you think?

This site uses Akismet to reduce spam. Learn how your comment data is processed.


Adblock Detected

Martech Zone is able to provide you this content at no cost because we monetize our site through ad revenue, affiliate links, and sponsorships. We would appreciate if you would remove your ad blocker as you view our site.