How to Build Momentum for Your Ideas, Business and Life Against All Odds
In this Martech Zone Interview, we speak to Mark Schaefer. Mark is a great friend, mentor, prolific author, speaker, podcaster, and consultant in the marketing industry. We discuss his newest book, Cumulative Advantage, which goes beyond marketing and speaks directly to the factors influencing success in business and life.
We live in a world where being great may not be enough. We need momentum.
From the best-selling author of KNOWN and Marketing Rebellion comes a practical guidebook to building unstoppable momentum for your ideas and your business — even when the odds seem stacked against you. Filled with motivating ideas and fascinating case studies, Cumulative Advantage is an indispensable and practical source of inspiration for the entrepreneur, business leader, and everyone with a dream ready to take flight. You will learn:
- How does the initial advantage that drives momentum come from everyday ideas?
- The inside secrets of creating vast awareness for your projects.
- How to nurture powerful connections that lead to breakthrough opportunities.
- Why momentum is driven by the speed, time, and space of a “seam.”
- How can the “certainty of business uncertainty” be used to your advantage?
Mark Schaefer weaves decades of research and revealing expert views into an entertaining guide to building momentous success in the real world. You’ll never view the world the same way again after learning how initial advantages, seams of opportunity, sonic booms, and the lift from mentors can impact your world in powerful and permanent ways. Get ready to make Cumulative Advantage work for you and your ideas right now!
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