Pete Kluge of Adobe on Programmatic Advertising

If you’ve wondered what programmatic advertising is and wanted an in-depth understanding of its technologies and capabilities, this will be the best explanation you’ll ever find. We interviewed Pete Kluge, Product Marketing at Adobe, who oversees Programmatic & Display Advertising. He walked us through every aspect of programmatic advertising, including the subsystems and insights on the state of the industry, challenges, and opportunities. For a full write-up with links and descriptions of standard definitions, check out our post on the Marketing Technology Blog, What is Programmatic Advertising?