Martech Zone Podcasts
Interviews with industry leaders and wrap-ups of our latest content.
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Reinventing CRM To Digitally Transform the B2B Customer Lifecycle
In this Martech Zone Interview, we speak to Jake Sorofman, President of MetaCX, the pioneer in a new outcomes-based approach for managing the customer lifecycle. MetaCX helps SaaS and digital product companies transform how they sell, deliver, renew and expand…
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The Formula to Grow Your Brand And Sales With YouTube
In this Martech Zone Interview, we speak to Owen Video, who operates The Video Marketing School - the #1 YouTube Coaching Program for Business Leaders. Owen shares how he became a leading coach within the industry and how businesses can…
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How Technical and Engineering Firms Are Capitalizing On Digital Marketing To Drive Business Growth
In this Martech Zone Interview, we speak to Wendy Covey, an author, speaker, and consultant who serves engineering firms to assist them in driving inbound lead growth through digital marketing strategies.
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The Art and Science of Moving from Decisions to Clarity
In this Martech Zone Interview, we speak to Tyler Ludlow, Founder and Chief Decision Scientist of the Decision Skills Institute. In the digital era, marketers and business leaders are faced with decisions every day. Tyler provides a framework for businesses…
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How To Achieve Next-Level Personalization To Perfect The Customer Experience
In this Martech Zone Interview, we speak to Mary Koberstein, Director of Integrated Marketing and Experience Management Practices at Avionos. Consumers expect personalization and Mary discusses the value of adjusting experiences in real-time, levels of personalization, and the process of…
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How to Build A High Performance Sales And Marketing Strategy
In this Martech Zone Interview, we speak to Kyle Hamer, the CEO of the Hamer Marketing Group. Kyle became a marketer through a path we often don't expect... from sales. We discuss how the sales and marketing, when coordinated and…
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How Marketing, Sales, Service, and Support Alignment Transforms The Customer Experience
In this Martech Zone Interview, we speak to Stephanie Cox, Vice President of Sales and Marketing at Lumavate. Corporations who hope to transform their organization must change the overall customer experience. Stephanie discusses everything touching the customer at her company…
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Opportunities in Crisis and How Marketers and Businesses Will Succeed
In this Martech Zone Interview, we speak to Hunter Hastings, a marketer by profession and economist who assists in educating business leaders and entrepreneurship for the Mises Institute. We discuss the challenges and opportunities that businesses will have in overcoming…
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Three Keys When Selecting a B2B Marketing Agency
In this Martech Zone Interview, we speak to Vice President and Partner at Walker Sands. Erin is an accomplished public relations and marketing professional with a passion for helping B2B tech companies grow. We discuss the three keys to success…
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Marketing Leadership With An Uncertain Future
On this episode, we interview Jack Klemeyer, a veteran business coach with 25 years of experience. Jack provides his insight into the current uncertain economic future of business and how leaders should respond, react, and succeed.