Martech Zone Podcasts
Interviews with industry leaders and wrap-ups of our latest content.
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Putting Your Customers At The Heart of Your Brand Story with Miri Rodriguez
In this Martech Zone Interview, we speak to Award-winning Microsoft storyteller Miri Rodriguez. Ms. Rodriguez is responsible for finding, crafting, and leveraging stories that motivate and connect with the modern consumer. Now, she’s offering practical tools to help you become…
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How Companies Must Adjust Their Messaging In The Midst Of The COVID-19 Pandemic
In this Martech Zone Interview we speak to Courtney Beasley, VP of Marketing for Walker Sands, about how companies must adjust their messaging in the midst of the COVID-19 pandemic.
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Finding Purpose and Value Beyond Your Marketing Role In A Questionable Economy
In this MarTech Zone interview, Douglas speaks to entrepreneur, John Qualls. John's most recent company is Purposely, a platform to empower employees or individuals to benchmark and optimize their culture to improve employee performance and satisfaction.
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Marc Stein, SVP, Reveals How Dell Technologies is Building a Single View of the Customer
In this Martech Zone Interview, we speak to Marc Stein. Marc is responsible for Dell Technologies Customer Data and Insights. We discuss the advancements that Dell Technologies has made to provide a single view of their customer across all continents,…
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Implementing a Marketing and Advertising Attribution Strategy
In this Martech Zone Interview, we speak to Jason Rozenblat, Vice President of Sales for CallRail. We discuss the problems that an attribution platform can help mitigate for organizations that are struggling with identifying where to invest their marketing, advertising,…
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The Impact of Customer Experience on Enterprise
In this Martech Zone Interview, we speak to Audelia Boker, CMO of Glassbox about the impact of customer experience on enterprise and how companies are incorporating customer experience analytics and platforms to monitor, measure, and improve their bottom lines.
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Elevating the Customer Experience and the Impact of Sensory Marketing
In this Martech Zone Interview we speak to Jaime Bettencourt, the SVP of Premier Sales & Account Management for Mood Media on the Impact of Sensory Marketing in Retail.
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F#ck Content Marketing
In this Martech Zone Interview, we speak to Randy Frisch, Co-Founder, CMO and President of Uberflip. Randy returns to the podcast to discuss his new book, F#ck Content Marketing.
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Your External Digital Product Team
In this Martech Zone Interview, we speak to Mike Reynolds. Mike has been ideating and delivering digital products to market for over 20 years. He is an expert in product management, user experience, and product marketing.
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The Past, Present, and Future of Mobile with John Koetsier
In this Martech Zone Interview, we speak to John Koetsier. John is the leading futurist who analyzes trends and predicts futures. Today we speak to John about the importance of mobile to every digital marketing strategy.
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Conversion Rate Optimization with Jon MacDonald of The Good
In this Martech Zone Interview, we speak to Jon MacDonald of The Good. Jon's conversion rate optimization firm has achieved results for a variety of clients including Adobe, Nike, Xerox, and The Economist.
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Analyzing Mobile vs Desktop Traffic and Behavior
In this Martech Zone Interview, we speak to Fernando Angulo of SEMrush. Fernando is actively involved in the search marketing world and a regular speaker at Digital Marketing and Ecommerce conferences and events. In this episode, Fernando discusses findings on…