Martech Zone Podcasts
Interviews with industry leaders and wrap-ups of our latest content.
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The Roadblocks of Sales AI for Behavioral Transformation
If you can’t talk about how to change the outcome with actions, then you can’t leverage AI to its full potential. You need to be able to recommend an action from the input side to get an outcome of predictive…
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Cookie-Free IP-Based Advertising Targeting
An IP address is a way to connect businesses and marketers to their customers and prospects with a new approach to online advertising: IP Targeting. El Toro matches physical addresses to IP addresses with extreme precision using offline data and…
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CEO Brent Oakley on his Location-Based Music and Messaging Platform, Vibenomics
Brent Oakley operated a chain of successful premium car washes but struggled to find a means of marketing to his customers while they were in-store. He built a music and messaging platform that provides real-time, highly-targeted messaging to each store…
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An Interview with Tom Webster on the Power of Voice
Edison Research is a respected provider of thought leadership across the media spectrum, and a pioneer in the tracking and analysis of podcast and voice marketing. We have a fascinating conversation with Senior Vice President Tom Webster on the growth…
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What Are Marketers Missing with Snapchat?
Marketers are avoiding Snapchat, and it may be to their own detriment. Learn why with this podcast with Miri Qylafi, Head of Partnerships from Fanbytes.
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Start 2018 with this Podcast on the Power of Focus with Erik Qualman
We're overwhelmed. Not just marketers but virtually every business is inundated with a non-stop barrage of requests. How do we change our attitueds, take control, and find the focus necessary to be successful? This interview with motivator and digital thought…
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Michelle Huff on the Future of Marketing Automation with Artificial Intelligence
As artificial intelligence and machine learning make their way into marketing automation, individualization will become the new personalization.
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How to Scale Personalization and Engagement in the Consumer Choice Revolution
Loop & Tie is a gifting platform for businesses where businesses provide a budget and the system filters to a selection of gifts their client can choose from. It's exploded in growth and popularity - led by the demands of…
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Why You Need to Think Differently about Your Marketing
Douglas interviews Robert Rose and Joe Pulizzi on their newest book, which documents how businesses can turn marketing from an expense into a profit center.
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Why Businesses Should Consider a Best-of-Breed Marketing Stack
What is a marketing stack? Is the traditional marketing stack dead? Why should businesses look to a best-of-breed marketing stack rather than a traditional stack?
