Martech Zone’s Most Popular Articles

This is the most popular content on Martech Zone.

Content Marketing

Douglas KarrJun 19, 2017

Appearance Isn’t Everything: A Checklist To Make Sure Your Website Is Functional, Not Just Beautiful

Many years ago, I was speaking at an event with Aaron Kahlow, a social media marketing expert. In his presentation, Aaron spoke about the investment in and return of a website. Specifically, he discussed the analogy of companies designing and furnishing their corporate lobby. Corporate lobbies often have someone there to greet people, they have beautiful furniture and even artwork and refreshments…
Content Marketing

Douglas KarrMar 24, 2025

WordPress: How to Create a Shortcode To Publish Your Google Calendar Booking Button

Google Calendar’s appointment scheduling feature allows businesses, freelancers, and professionals to streamline bookings without needing third-party scheduling software. However, Google doesn’t provide an easy way to embed a booking button directly into a WordPress site. Instead, users must insert a custom script or link to the external page. To make this process seamless, a simple WordPress plugin can enable you…

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Martech Zone is a leading publication dedicated to marketing technology, strategies, and innovation. Its mission is to help marketers, technologists, and business leaders stay ahead of the curve by providing practical insights, expert analysis, and hands-on guidance.

Martech Zone covers a wide spectrum of digital strategies and technologies—from analytics, sales support, and automated campaign management to personalized advertising, customer relationship strategies, search visibility enhancements, and content-driven engagement. Its goal is to make complex topics, such as artificial intelligence, accessible and actionable.

Whether readers are exploring the latest trends or implementing advanced strategies, Martech Zone serves as a resource for turning marketing technology into measurable results.

Douglas Karr, Founder of Martech Zone and DK New Media

Martech Zone was founded by Douglas Karr and operates under his company, DK New Media, LLC. Douglas is a fractional chief marketing officer working with software and artificial intelligence companies to build scalable marketing strategies and drive measurable growth. He is an author, speaker, veteran, and very proud grandfather.

Appearance Isn’t Everything: A Checklist To Make Sure Your Website Is Functional, Not Just Beautiful

WordPress: How to Create a Shortcode To Publish Your Google Calendar Booking Button

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