I’ve written before about how helpful Google Alerts are as a strategy for reputation management. Here’s a great tip for you to drive authority for yourself, your product or your service and to help promote your site or blog utilizing LinkedIn Answers and Google Alerts.
For the terms that you’d like to build authority on within LinkedIn, make a Google Alert! Select “Web” as the type and “as-it-happens” for how often. Example: If I wish to build myself up as a Social Networking expert, I can set up a Google Alert as follows:
Google Querystring for LinkedIn Answer Alerts
This will send me an email each time someone asks a question on LinkedIn Answers, allowing me the opportunity to respond and build authority in LinkedIn as well as provide an opportunity to put links back to the sites I wish to promote. LinkedIn Answers can be a great way to promote your blog since folks can look up previous questions and responses. It’s a growing knowledge-base that’s very popular.